As the enclosure design is almost completed and prior to our material testing, a couple of us have expressed doubts over what's filed as 'apertus Logo Full Text' in our CI.
One of the reservations has been the word 'cinema' being too closely associated to a cinema theatre.
Looking ahead, our switching things up in this regard would be relatively painless now, however, further into the future, when AXIOM is more notorious, making amendments to our core identity will be a problem. The concern is that, what if some members of the community worked closely on something that isn't a camera in the future? And this could be a switcher, something related to audio, a PCB not calibrated strictly for video, something related to VR, software variants ie. things not specifically related to film making.
Confining ourselves to one use-case classification may also deter people working inside other professional spheres from taking an interest in what the community is doing or from seeing an opportunity to contribute as being obvious, eg. a sound engineer may see 'Open Source Cinema' and dismiss the community purely on those terms.
Because of this some alternatives were chucked around.
Have taken the liberty of realising some of them. If you have a favorite from the attached, or have any suggestions, please let us know.