I'm not sure about Bebas Neue being included in the apertus CI. It was used on sections of the website and it made some text a little bit awkward to read I think. Particularly where the emphasis is on the onlooker to read something, text has to be very clear and easy.
But this has sprouted up again recently where questions about existing AXIOM camera logos have arisen. See T741
In this area particularly I think the font is unsuitable. This got me exploring our options. I went through approximately 2000 fonts and initially took notice of the attached.
I'd like to explore a little more, but these were the five that immediately stood out.
Base PSD here:
Anyway, I'd be interested to hear your thoughts.